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          1. Unity Forma

            Bring the power of real-time 3D to your marketing. Turn 3D product data into interactive 3D configurators, stunning images and more.

            Check out the Unity Forma Challenge and your chance to win a Volkswagen ID.4 EV. Learn more

            Captivate and convert customers

            As a marketer, your job is to help convince shoppers to become buyers. The challenge lies in the time, effort, and resources needed to create captivating marketing experiences from 3D product data – and that’s where Unity Forma comes in. We make it easy to get 3D data ready for marketing so you can showcase your products with interactive, real-time 3D product configurators, images, and more.

            How it works

            Unity Forma unlocks major efficiencies in marketing content production, enabling you to rapidly import 3D product data, visualize models and all their variants in real-time 3D, and bring your vision to life with creative tools.

            You can easily showcase products in realistic visual quality, in any configuration and in a variety of formats, including interactive 3D product configurators, images and more.?

            Optimize content for your target platform, whether you’re using Unity’s cloud streaming service for web browsers or publishing directly to mobile devices, the web, and more.

            Candido Peterlini, Head of Global Digital Marketing, Volkswagen

            “Volkswagen constantly seeks new paths to delight the user when experiencing our cars. Unity Forma comes with features that will help us to provide faster and higher quality real-time content like configurable product visualization.”

            Candido Peterlini, Head of Global Digital Marketing, Volkswagen
            Aunmar Mohammed, Studio Manager, Texel Logic, a Jackson Dawson company

            “Unity Forma has the potential to be the leading industry standard tool for product configuration. It is an easy-to-pick-up toolkit and will save time building complex configurations. We are excited to continue to use the tool!“

            Aunmar Mohammed, Studio Manager, Texel Logic, a Jackson Dawson company
            Tim Henager, Director, Technology, Designory

            “Our clients understand the importance of integrating real-time rendering tools into their CG pipeline, and Unity Forma helps get us there quicker than any other tool in the market.“

            Tim Henager, Director, Technology, Designory

            Key benefits

            Codeless workflows

            Marketing professionals can create real-time 3D configurators and other content quickly using an interface tailored to their needs. Prepare interactive experiences, preview them in real-time and publish to multiple destinations, all without writing a single line of code.

            Faster time to market

            Automated data preparation eliminates time-consuming manual work to get 3D product data ready for marketing. Unity Forma’s import API can also connect to source data so you can process model changes quickly and ensure product correctness.

            Seamless, cost-effective collaboration

            Reduce costs by eliminating duplicative work. Take advantage of a comprehensive variant management system to easily share specific configuration sets from your master model with global teams, agencies and other partners.

            Multichannel publishing

            From a single master scene, you can publish configurators to multiple channels, including mobile devices and web browsers via cloud streaming or WebGL. Visual quality and performance can be automatically optimized, ensuring a satisfying customer experience.

            Immersive product experiences

            Give buyers agency to interactively explore your products in true-to-life visual quality. Drive greater engagement and conversion by empowering them to find their favorite configuration.

            Maximum extensibility

            Tailor Unity Forma to fit the way your team works. Leverage the open API and Unity’s rich development environment to implement custom tools and interfaces in order to deliver brand-specific experiences.


            See what’s possible with Unity Forma

            Check out this interactive, real-time 3D car configurator made with Unity Forma and delivered using Unity’s cloud streaming service. Imagine how you could showcase your products on the web in stunning visual quality, in any configuration, and on any device.?Flip to landscape mode when accessing on your phone.

            Created in collaboration with Light & Shadows. The Aviera car model shown is courtesy of Genesis Design GmbH.


            Annual subscription: $4,980

            Unity Forma is available now – talk to our team today to get started. Per-brand licenses are also available upon request.

            To use Unity Forma, you need a subscription to the Unity Industrial Collection or separate subscriptions to Unity Pro and Pixyz Plugin. Don’t have these yet? Our team can help you with this too.

            Frequently asked questions

            What do I need to get started?

            You need a subscription to Unity Industrial Collection or Unity Pro and Pixyz Plugin to use Unity Forma.

            What are my options for publishing configurators to web browsers?

            You can use WebGL and/or Unity’s cloud streaming service, Furioos. Both provide seamless user experiences without requiring consumers to download a plug-in or other software to interact with your 3D product configurator.?

            Furioos is best suited for streaming complex real-time 3D projects that require high levels of interactivity and peak visual quality. Depending on your budget, the configurator’s complexity and interactivity, and other factors, WebGL is an alternative option.

            Do I need to know how to use Unity to use Unity Forma?

            No. Unity Forma is an extension of Unity but it does not require any coding skills to use.

            Are augmented reality (AR) and virtual reality (VR) experiences supported?

            ?Augmented reality and virtual reality support are planned for 2021.

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