Life of Us creators Chris Milk and Aaron Koblin are LA-based VR innovators known for “The Wilderness Downtown,” an interactive Arcade Fire video that won a Grand Prix at the 2011 Cannes advertising awards.
Over the years, the two have put together a string of ground-breaking projects that blend cool technology and consumer entertainment. Today, the pair collaborates with organizations like Apple, The New York Times, Vice?Media, and the United Nations.
Their brainchild is WITHIN, a production and distribution company of more than 35 whose mission is to define VR as a new medium for experiential storytelling and use it to seed empathy. “Virtual reality is the ultimate empathy machine,” Milk says. “It allows you to connect on a real human level, soul to soul, regardless of where you are in the world.”
Life of Us is WITHIN’s first prototype for what a shared VR experience looks and feels like.