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          1. PHAROS AR

            - Childish Gambino, Wolf + Rothstein, and MediaMonks
            ???? ???? AR ?? PHAROS AR? ?? ?? ? ?? ??? ?? ??.
            The studio
            ?? ??? ???? AR ???? ??

            ?? ??(Tina Fey)? ??? 30 Rock? ?? ?? 21??? ??? ???(Donald Glover)? ???? ? ?? ?? ??? ??????. ?? ? ?????? ?? ??? ?? ????(Community), ???(Deadpool), ?????(Spiderman) ?? ??? ?? ???? ??? ??????? ?? ?? ??? ????(Atlanta)? ???? ??????. ?? ?? ?? ????(Lando Calrissian)? ???? ??? ?(The Lion King)?? ??? ???? ??????. ?? ??? ????? ???? ???? ?? "?? ?? ????(This is America)"? ??? ????? ??? ???? ? ??? ???? ?? ??? ? ?? ?? ??? ? ???? ??? ???? ??? ??????. ? ??? ?? ???? 3??? ? ?? ?? 4? ?? ?? ?? ?? ??????.

            Variety? ? ????(Jem Aswad)? "???? ?? ??????? ?? ?? ?? ???? ??? ?? ?? ???, ? ??? ? ?? ? ?? ??? ???? ??? ?????? ??? ???? ???? ??"? ?????.

            ?? ??? ??? ??? ??? ?? ??? ???? ??? ?? ??? TV, ??, ??? ?? . ??? ?? ??(AR)? ?? ???? ????.

            ???? ?????? ????? ?? Wolf + Rothstein? ???? ??? ???? ???? ?? ???? ?? ?????. ????? ??? ??? PHAROS? ?? ???? ??? ??? ????? ?? ?? ?? ?? ????? ??? ????? ?? ?????? 2016?? ???? ??? ?????.

            "?? PHAROS? ???? ?? ???? ?? ??? ???? ???? ???."?? ??? ???? ????? Wolf + Rothstein? ?? ???? ?? ???(Wolf Taylor)? ?????.

            Donald Glover performs as Childish Gambino on the This Is America Tour.

            Donald Glover performs as Childish Gambino on the This Is America Tour.

            ??? ??? 2019? ?? ??? ????? ?? ???? ???? ??? ?? ? ?? ??? ?? ??? ???? ????. ??? ?? ??? ??? ? ????? ???? ??? ? ??? ??? ??? ? ?? ??? ??? ??? ??? AR? ? ???????.

            "??? ??? ??? ????? ??? ??? ??? ?????."?? ???? ?????.

            Wolf + Rothstein? ?? ???? ???? ??? ?? ??? ?????? ??? ??? ??? ??? ???? ?? ? ?? ??? ?? ??? ????. ??? PHAROS ??? ????? ????? ??? ?? ?? ?????.

            The project
            ???? ??? ???? ???? AR? ??

            Heineken, Nike, Tommy Hilfiger? ?? ?? ???? ??? ??? ?? ?? ??? ??? ?????? ???? ??? MediaMonks? ?? ??? ?? ???????. MediaMonks? ??? ? ??? ?? ??? ?? ? ?? ????? ?????? ???? ? ??????? 128?? ??, FWA(Favorite Website Awards)?? 225?? ?? ?????.

            MediaMonks? Wolf + Rothstein? ???? ????? ?? ???? ???? ?, ??? ???????. ??? ?? ??? ???? ?? ??? ?? ??? ?? ?? ? ??? ?? ????? ????? ??? ??????. ?? ???? ?? ???? ?? ??? ??? ?? ???? ???? ????.

            "?? ? ??? ?? ? ????"? MediaMonks? ?????? ??? ?? ??????? ?????. ??? ???? ?? ??? ?? ??? ??? ??? ????? ??? ???? ????. ???? ???? ??? ??? ????? ??? ??? ??? ?? ?? ???? ??? ?? ??? ?????? ???? ?? ??? ???? ???? ???? ????. ??? ???? ?? ???? AR ??? ??? ??? ??? ??? ????? ??????.

            MediaMonks worked closely with Wolf + Rothstein to bring their creative vision to life. Eric Wagliardo, Thomas Prevot, Jakko van Hunen, Leon te Loo and Justina Sung.

            MediaMonks worked closely with Wolf + Rothstein to bring their creative vision to life. Eric Wagliardo, Thomas Prevot, Jakko van Hunen, Leon te Loo and Justina Sung.

            ??? AR ??????? ??? ?? ??

            2018? 9?, MediaMonks? ???? ???? ???? ?? ? ?? ?? ??? ?? ???? ??? ??? ?????? ??? ??????. "???? ???? ?? ? ?? ???? ?????."?? ??????? ?????. "?? 2005??? ???? ??? ? ?????."

            ??? ?? ??? ?? ?? ??? ?? ????? ?? ??? ?????. AR?? ???? ?????? ??? ????? Google? AR ?? ?? ???? ARCore?, ???Android? iOS? ?? ??? ???? ARCore????? ??(Cloud Anchors) API? ???? ???. ?? ?? ??? ?????? ????? ??? ?? ???? ????? ??? ???? ?????.

            "???? ???? Unity? ????? ??? ? ??? Unity??? ??? ARCore? ??? ? ?? ??? ??? ???? ?????."?? ??????? ?????. ? 50?? ??? ?? ????? ???? MediaMonks ?? ???? ???? ?? ??? ???? ?? ?? ??????. "?? ??? ? ?? ?? ??? ??? ?????? ??? ???? ??? ???? ??? ???? ????."?? MediaMonks? UX ???? ???? ?? ?????.

            The reveal
            ???? ??? ????? ?? ?? ??

            ???? ??? ???? ??? ?? ??? ???? ?? ??? AR ??? ? ??? ???? ???? ?? ??????. ??? ?? MediaMonks ?? ?? Madison Square Garden?? ?? ???? ???? ???? ??? R&D ????? ??? ?????. ???? ???? ???? ??? ?? ? ??? ?? ??? ??? ???? ????? AR ??? ??? ?? ??? ?????.

            ?? MediaMonks? ?????? ?? ???? ???? PHAROS ???? ?????? ???? ????? ????(Alejandro Crawford)? ?? ???? ???? ??? ???? ???? ???(Alexis Tyrsa)? ???? ???? ?? ???? ???? ??? ??? ??????. "?????? ??? ???? ??????? ????? ??? ??? ?????? ?? ??? ?? ??? ??????."?? ??????? ?????.

            ?? ??? ? ???

            ??? Unity ???? ??? ???? ?? ??? ???? ??? ??? ?? ??? ? ?????. ??? ??? ?? ??? ?? ????? ?? ??? ???? ?? ???? ????? ??? ??? ????? MediaMonks? ?? Unity ???? ?? ? ??(Jakko van Hunen)? ?????. ?? ???? ??????? ????? ??? ???????. "Unity ?????(Unity Profiler)? ??? ?? ??? ?? ??? ?? ??? ? ?????."?? ? ??? ?????.

            "?? ?? ??? ??? ??? ?????. ? ????? ?? ?? ??? ? ??? ?? ???? ??? ??? ??????."?? MediaMonks? ???? ??? ?? ? ?(Leon te Loo)? ?????.

            Motion-capture animation drives the movement of Childish Gambino’s avatar.

            Motion-capture animation drives the movement of Childish Gambino’s avatar.

            Unity? ??? ???? ?? ??? ?? ??? ??? ? ?????????. ?? ?? ?? ?? ? ??? ???? ????? ?? ??? ??? ??????. ??? ???? ?? ???? ?? ??? ?? ??? ?? ??????????. "???? ??? ??? ???? ?? ?? ??? ??? ? ????? ?? ? ?????."?? MediaMonks? ?????? ???? ??????.

            "??? ????? ?? ??? ??? ?? ???? PHAROS AR ???????? ???? ???? ? ? ??? ??? ?? ?? ??? ????? ??????."

            "AR ??? ?? ?? ???? PHAROS? ??? ??? ? ????."?? ???? ?????.

            ???? ??? ?? ??? ??

            ??????? ??? ???? ??? ?? Wolf + Rothstein? MediaMonks? ??? ??????. Unity ARCore ???? ??(ARCore Cloud Anchors)? ???? ?? ?? ??? ?? ?? ??? ??? ? ?????. ???? ??? ?? ???? ??? ???? ???? AR ?? ??? ? ?? ?? ???? ??? ??? ??? ???? ??? ? ????. ? ?? ???? ?? ????? ??? ?? ??? ???? ??? ??? ? ????.

            MediaMonks? ?????? ??? ??? ??? ?? ??? ??? ?? ??????. UX ???? ???? ?(Justina Sung)? "?????? AR? ??? ??? ??? ????? ???? ??? ?? ????"? ?????. PHAROS AR?? ???? ?? ??? ???? ?? ????? ?? ???? ????? ???. ARCore? ???? ??? ?????? ???? ?? ??? ??? ? ?????? ????? ???.

            ?

            MediaMonks developed the cinematic outerspace sequence using Unity's timeline

            MediaMonks developed the cinematic outerspace sequence using Unity's timeline

            ??? ?? ?? ??? ???? ???? ?? ???? ??? ????? ???? ??? ?? ?????. "?????? ??? ?? ??? ? ??? ?? ????? ??? ???? ?? ???? ?? ??? ?? ??? ? ?? ??? ??? ????."

            "? ??????? ??? ?????? AR? ??? ??? ???? ?? ???? ?????."?? ??????? ??????.

            ???? ?? ? ?? ?? ???

            ??? ?? 2019? ?? ??? ??? ?? ???? ? ?????. ??? ?? ?? ?? ?? ????(Coachella Valley Music and Arts Festival)?? ???? ???? ??? ?? ? ?? ??? ????(Guava Island)? ???? ?? ? AR ??? ?? ??????. ?? ? ???? ???????.

            ?? ???? ?? ??? ???? ?? ?? ??? ????, ?? ?? ???? ? ??? ??? ???? ??? ? ????. PHAROS AR? ???? ??? ??? ??? ??? ?? ???? ??? ???? ?? ???? ?????.

            ?? Android? iOS?? ?? ????? ?? ?????? ????.

            "AR ??? PHAROS? ??? ??? ??? ????? ?????. " - ?? ???

            ???? ??? ??? ??? ?????.

            Unity??? ??? ???? ??? ???? ?? ??? ?????. ??? ??? ?? ?? ???? ?????.

            ??
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